Cap Room Doesn’t Sell Tickets

The Atlanta Hawks have gone through another off-season stressing to the fans that it is important to maintain their salary cap flexibility.  Last time I looked at the sports page I didn’t see any team getting wins for having the lowest payroll. I understand that the team doesn’t want to get strapped with unwanted contracts, see the New York Knicks, but not spending money doesn’t get the fans excited and therefore doesn’t sell tickets. 

My dad has been a season ticket holder since the early 90’s and is again this year.  When the salesman called to try to get him to renew his tickets he pitched the idea of the Hawks trading for Allen Iverson (Sells Tickets and Wins), trying to create a sense of optimism for the season.  I spoke with a member of the 76ers team this summer and he told me the Hawks could get Iverson for Al Harrington and a couple of throw-ins, and Iverson really wanted to come to Atlanta.

Speedy Claxton is not a starting point guard in this league, they tried to create the same hype when they dealt for Tyron Lue.  While Shelden Williams will be a soild role player in this league, but he is a forward not a center, and we already have our starting forwards in Marvin Williams and Josh Smith. 

The Hawks fan base is nonexistent and with an off-seasons like this it will remain that way.  Fans don’t want to hear about being patient, they want to hear what the team is doing to build a winner now. Note to Billy Knight: Cap flexibility doesn’t sell tickets, and so far it hasn’t produced many wins either. 

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